Friday, 8 April 2016

Is The iPhone SE Ready To Become A Hit?

There have been many articles from “market research” shops talking about how the Apple AAPL -0.93% iPhone SE is  worthless and that its market share on opening weekend was this, that or the other.

However, checks carried out by AppleInsider showed that virtually every model from all carriers are already out of stock and that as of yesterday, the quickest a customer can get his/her hands on the new iPhone SE would be next week on April, 12, 2016.  Certain models are not available until April 20, 2016.

According to AppleInsider, “though it didn’t have the hype of a new next-generation iPhone launch, the revamped 4-inch iPhone SE continues to see demand outstrip Apple’s available supply, with most stores completely out of stock and new orders advertised not to ship for a few weeks.”

The site reports that their checks show that demand is just not outstripping supple domestically here at home but also overseas as well. 

Of course it’s not all good news for Apple today. BTIG lowered its price target on Apple AAPL -0.93% this morning from $141 per share to $130 per share citing the company’s longer upgrade cycles.

Despite the lowered price target by BTIG, if the iPhone SE is selling as well as AppleInsider implies, expect Apple numbers for the June quarter (Apple FQ3:16) to actually go up for a change post earnings at the end of the month.

No comments:

Post a Comment